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DMI Track

Paid Search Marketing (PPC) Course

This short online PPC marketing course will help fast-track your paid search advertising expertise. You will quickly learn essential skills in paid search marketing, advertising, PPC campaign optimization and how to report, visualise and present results.

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Associate Certification

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Paid Search Course Overview

This PPC certification will enhance your career and provide easy learning through a combination of expert-led video modules, case studies and useful toolkits. On completion, you’ll understand the fundamentals of paid search marketing and know how to manage and improve your pay per click advertising campaigns using tools like Google Ads and GA4.

4 Interactive Modules.

Associate Level Certification.

10 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Paid Search ConceptsCreating a Paid Search CampaignPPC KeywordsAds and Landing PagesManaging a Paid Search Campaign BudgetOptimizing a Paid Search CampaignPaid Search ReportingSetting Events with Google Analytics 4

These short courses are DMI Tracks, just one of our collection of skills based training courses which teach you to execute core digital marketing competencies quickly.

What you'll learn

4 Modules • Approx 10 hours Learning content


Module 1 - Paid Search Fundamentals

1h 55mins

Develop your knowledge of PPC by contrasting paid search with organic search and explaining how paid search can be used to meet the needs of online consumers. Learn how to set up a Google Ads account and create paid search campaigns.

Knowledge Gain:

Basics of PPC campaignsWorking with Google AdsPaid vs organic search

Toolkits included:

Google Ads Creator Template

PPC Campaign Toolkit

Paid Media Campaign Tracker

Case Study/Webinar

Airbnb: Welcoming the World

Expert Insights:

What is PPC Marketing


Module 2 - Keywords, Ads And Landing Pages

1h 37mins

Learn how to create optimized PPC campaigns by understanding the role of keywords, landing pages and ad copy. You will also find out how to enhance your creativity by generating new ideas and finding innovative solutions to problems.

Knowledge Gain:

Running a paid search campaignKeyword selectionCreating ads & landing pagesCreativity & innovation

Expert Insights:

The 5 Steps of Keyword Research

The Ultimate Free Keyword Research Tools

Make Money Online with Google Ads

5 Best Practices for Great Landing Pages


Module 3 - Managing and Improving PPC Campaigns

2hr 53mins

Deepen your knowledge of PPC by learning how to manage and adjust your campaign targeting and tactics. You will also learn about automated and manual bidding, bid adjustments, remarketing lists, and using key tools such as Google Ads Experiments and Google Ads Editor as well as creating Google Shopping campaigns.

Knowledge Gain:

Managing a Paid Search Campaign BudgetOptimizing a Paid Search Campaign

Toolkits included:

Paid Media Budget Forecasting Tool

Paid Media Scenario Forecasting Tool

PPC for eCommerce Tracker

Expert Insights:

Improve Your Google Ads Quality Score Quickly

The Beginner’s Guide to Programmatic Advertising

5 of the Best eCommerce Platforms

A Guide to Google Shopping


Module 4 - Paid Search Reporting and Google Analytics 4

3h 28mins

Learn how to use successful tactics and techniques to measure and report on the success of your paid search campaigns. You will also know how to use GA4 reports to gain valuable insights on campaign performance.

Knowledge Gain:

Paid search reportingThe best analytics tools for digital marketingGetting started with GA4

Toolkits included:

Targets and KPIs Toolkit

Expert Insights:

2 Key Formulas for Understanding Your PPC Data

Best Alternatives to Google Analytics


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200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

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Our courses are taught by industry leading skills experts with relevant career ready content.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

An excellent course to upskill in digital marketing. Would highly recommend...

Alden, Australia

I would recommend their courses to others, they're certainly worth the investment.

Victoria T, UK

DMI showed genuine interest and commitment to my future and to helping me achieve my goals.

Phillip Q, Canada

Completing the online training has been fantastic! I've learnt so much valuable information.

Adam H, UK

From day 1 DMI were super accessible and available to help, pretty much in real time.

Irina, Canada

I was really happy with my course... very modern and presented for "easy digestion".

Amelie, Germany

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Paid Search

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals of Paid Search. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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