Presentation: Elevate Your Marketing Team with a Data-Driven Approach

In her webinar, Maeve Kneafsey, reviewed the place of the marketing team within a business and offered practical advice on how to arm yourself with the strategies and core tactics needed to reveal your full marketing value through data-driven KPI measurement.

Maeve looked at:

• How marketing can take the lead in mapping the customer journey
• How to talk to the CEO or board
• Steps for delivering closer cross-departmental collaboration
• Metrics to focus on to illustrate marketing ROI
• Building the optimum marketing team with the right mix of skills