It's always a good time to start planning your seasonal marketing activities with plenty of time. Ideally you should plan a full quarter ahead - whether it's for St Valentine's Day, Black Friday or a major upcoming event. Whether events and your campaigns are happening offline or online, in real-life or remotely, you still need to plan ahead.
This handy template has a guide to help you plot out the different elements of your campaigns. Pop in a few key dates and the calendar will populate for easy visual reference.
You can use it for any time-based event you want to target - we mapped this one out for Christmas but you can use it anytime.