Get actionable skills quickly with the new & updated Social Media Marketing short course
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Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.

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Associate Certification

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Social Media Marketing Course Overview

More than mere 'lessons', this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

5 Interactive Modules.

Associate Level Certification.

14 Hours self-paced learning content.

FREE DMI Membership included.

Practical Toolkits and Templates.

Key skills and competencies you will gain

Social ListeningSocial IntelligenceSocial Media MarketingSocial Community BuildingBrand StorytellingBuilding PersonasEnhancing CreativityContent MarketingStrategic Thinking

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What you'll learn

5 Modules • Approx 14 hours Learning content


Module 1 - Revealing Insight: Social Customers

2h 5mins

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain:

Gaining Insight with Social ResearchKey Concepts of Social Selling Understanding Your Buyer Building Customer Personas Social Listening and Social Intelligence

Toolkits included:

Strategy research template

How to manage your online reputation

Buyer persona template

Building Customer Personas

Case Study/Webinar

Glossier (Skincare & Beauty)

Risqué Brand Tone on Social Media -Where to Draw the Line?


Module 2 - Social Apps and Building Communities (NEW)

3h 17mins

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain:

Facebook and Instagram for MarketersLinkedIn for Marketers Twitter and Pinterest for MarketersIntroduction to Social Video Growing and Engaging an Audience Using Social Media

Case Study/Webinar

Facebook: Shaping the Digital Future

Expert Insights:

How Can You Sell On Instagram?

7 Easy Steps to LinkedIn Success

9 Ideas For Social Media Video

The Evolution of Digital Video Marketing

An In-Depth Look at Marketing on TikTok


Module 3 - Social Content: Brand Storytelling

2h 17mins

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain:

Purpose of Content MarketingContent Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management

Toolkits included:

Digital Media Tracker & Planner

Digital Marketing Campaign Brief

Project Management Gantt Chart template

Case Study/Webinar

4 Lessons from Lewis Capaldi

Webinar: Brand Storytelling


Module 4 - Creativity: Designing Social Content

2h 26mins

Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain:

Graphic Design Best PrinciplesWalkthrough: Canva

Toolkits included:

Toolkit: Social Media Style Guide and Template

Content Production Budget Tracker

Social Media Calendar Template

Email Content & Copywriting Checklist

10 Steps to Creating a Social Media Strategy

Case Study/Webinar


Brand Strategy & Planning with venturethree


Expert Insights:

The Power of Design led content Marketing

Fundamentals of Design: Graphic Design

Graphic Design: Brand Style Guide


Module 5 - Thinking Strategically: Social Sharing

2h 43mins

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain:

Measuring Content Performance Content Scheduling and Promotion Adding Insight for Buyers Sharing Content to Build Engagement Essential Skills: Becoming a Strategic Thinker

Toolkits included:

Content and Channel Matrix Template

Social Media Calendar Template

Seek > Sense > Share Toolkit

How to use Anders Pink for Content Curation

Case Study/Webinar

CMO Webinar: Planning for the Future of Marketing

Expert Insights:

Reading: Social Media Demographics Guide for Digital Marketers


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200+ 5 Star Customer Reviews


got a new role in digital marketing or changed their career path

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Learn from global industry experts

Our courses are taught by industry leading skills experts with relevant career ready content.

Join a community & get tools for life

Join 300,000+ members and access Webinars, Toolkits, Digital Trends, Podcasts, Continuing Professional Development (CPD) and more.


2 globally recognized certifications

Wanted and demanded around the globe, the DMI certification framework opens doors. Share on LinkedIn and be noticed.

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300,000+ Members trust DMI to Progress their Career

Digital Marketing Institute has 300,000+ members and alumni across the globe. As well as learning the latest in digital marketing, you'll be joining a network of thousands of members and graduates with the same passion for this fascinating, modern discipline.

Excellent course materials that take one's career to the next level

Dave G, South Africa

For anyone looking to enhance their marketing knowledge, DMI is the way to go.

Erica Weiss, United States

I am grateful that DMI concisely gathered all the best digital marketing practices under one roof.

Andrej S, Slovenia.

Our 300,000+ Members work for companies like:

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Globally recognized certification

The Digital Marketing Institute is the Global Certification body for Digital Marketing Education. Exclusively designed by expert digital practitioners, this Associate Level Certification carries relevance, recognition and pedigree - highly sought after by your employers.
Frequently Asked Questions

How is this short course assessed?

It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Who is this course aimed at?

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Social Media Marketing.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

Do I need to have a marketing background?

No. We will walk you through the fundamentals. You don’t need any specific marketing background to undertake and succeed with this course.

How long does it take to complete?

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-14 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

What if I want to learn more?

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

Become a Certified Digital Marketing Associate

Find audiences. Be found. Go places. Go viral. Boost sales. Boost your salary. Stay relevant. Stay ahead. Get in the Game




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