The search engine can feel all seeing, all knowing but it can be won over. SEO is the way to come out on top. Understanding the algorithms and ranking factors puts you in the driver's seat.

But that’s not all. What does it take to really engage people? Content that speaks to them. Find out what your audiences are looking for, create the content they care about, and then serve it to them where they are. The key to a big, visionary content strategy that works.

Everyone wants to get their website in front of more people. The right people. That’s where search engine optimization comes in. There’s a lot to get a handle on with SEO, all working together to make your content more visible. Pick the quick wins, gather momentum, or optimize for a better return-on-investment.

So you know how to grow those organic searches and it’s going well. But you want to succeed faster. Cut right to the chase with paid search. Learn the fundamentals of PPC advertising and how it can work to promote your business.

Now that you know the basics, it’s time to start running your campaigns. Use PPC advertising to boost your visibility. Discover how to measure and optimize your campaigns to get the best out of every single click.

Capture interest wherever people are in their journey. Whether they’re a first time visitor, just getting to know you or coming back again and again. Demand generation gives you the tactics to drive awareness and long term engagement. Sure, it takes time but it’s worth the payoff.

Search analytics can feel a bit like having a superpower. There’s so much you can know about what your target market is doing, what they want, how they speak. All of this data is at your fingertips, you just need to know how to use it. So let’s dive in.

Plus with the shift to Google Analytics 4 daunting many businesses, we’ll get you set for success on the new interface. 

Data gives us so many new insights and opportunities to work with. But we’re always looking for ways to make data more engaging, especially in a digital world where we have so much of it. Tell the story of what you’ve discovered with data visualization. It helps to communicate more effectively and bring everyone along for the journey.

So you have tools, techniques, and practiced skills. You’ve learned all of the stepping stones behind making search work hard. Now is your chance to get an action plan together. A strategic, focused plan that really delivers. One backed up by research and structured by set objectives.

It’s time to put everything you’ve learned into practice with a high-performing search marketing strategy. You have the skills, you’ve done the research, your action plan is prepared. Let’s execute the strategy and make it a reality. Exciting, isn’t it?

Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities.

So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark!

Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies.

Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks.

The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed.

Twitter marches to its own drum in the social media world - less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time.

It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how.

This platform is all about slick professionalism. It offers you and your brand unique networking opportunities in the business world on a global stage.

This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn.

You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin

can be a tricky platform to master as the tone is hard to crack. But, do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do.

YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees.

This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise.

If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic).

Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post.

You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success.

With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce.

You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity - including cart abandonment - to get the best results.

Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing - a great way to earn commission by promoting another company’s products or brand you admire.

When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed.

One of the best dynamics of social media is how it manages to be collective - the thoughts of billions - yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction - meaning social customer service is an opportunity for your brand to stand out.

This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better - and so serve them better. It shows you which platforms do service best and how.

Need a social customer service strategy? - no problem. Want to understand how to manage social customer service effectively? - that’s easy. Not sure how to measure and analyze customer service performance? - well, you will now!

This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is.

So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix.

Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t.

Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle.

Explore the theoretical foundations of the communications process and evaluate the elements of the digital and traditional media mix. Look at the concepts of brand equity and architecture and see examples of how successful brands are built. Learn how to work with media stakeholders, identify the value of PR in marketing activities and learn how to manage in a crisis.

Understand the importance of audience research and segmentation to choose the best digital channels. Explore the principles of an omnichannel strategy and how to align channels with strategies. Identify the role of the customer journey and customer experience (CX) and how to use CX analysis and measurement. Learn how UX can drive higher ROI and explore the benefits of an agile mindset in the workplace.

This practical module gives an overview of channel planning and its challenges. Understand inbound and outbound strategies, cross-media planning, the digital channel mix, and mobile marketing and examine the key topics for each channel.

Take a deep dive into data and analytics to understand different data types and best practices for data management. Explore the fundamentals of analytics and the best practices to gain crucial insights. Understand the benefits of using AI in digital marketing and drill into data visualization and reporting, presentation skills, and data-driven decision-making. Explore privacy, ethics, data storage, and data protection.

Gain the skills required to become an effective manager and understand the daily challenges. Understand the role of a manager, evaluate techniques for managing a digital team and know how to develop people and talent. Examine examples of motivation and explore techniques used to build team culture in hybrid, remote, or co-located environments. 

Determine a budget for a digital marketing campaign using tools to explore creative budgets, media budgets, and digital media pricing. Learn the key elements required to build an effective digital marketing team, assess the challenges faced and recommend tactics for recruiting, training, and onboarding personnel. Review techniques for coaching and mentoring team members and hone problem-solving skills.

Understand the competencies and behaviors required for successful digital leadership. Explore the difference between managing and leading going from a managerial to a leadership role including ‘big picture’ thinking. Examine key behaviors, attitudes, and techniques to become a more effective leader. 

Identify tactics and techniques to develop a digital marketing strategy by exploring SWOT analysis and PESTEL. Know the frameworks to implement a digital strategy and how to develop, document, and plan a strategy using SMART objectives, metrics, KPIs, and analytics. Learn how to use a digital marketing action plan to develop, communicate, and track strategy implementation. 

Explore the concepts of digital transformation and the challenges facing effective strategy execution including complex customer journeys, marketing technology stack, and data privacy. Evaluate metrics that inform long-term strategic decisions and explore digital techniques and marketing tactics to drive growth.