Apr 12, 2021

The Marketer’s Guide to Reddit

Written by Clark Boyd

Marketers need to be where their customers hang out. With over 430 million monthly active users, Reddit has become a very popular hangout spot. Indeed it is one of the fastest growing social media platforms and marketers should particularly note that it's also one of the top-performing sites in terms of organic search.

So why aren’t brands flocking to Reddit? What does marketing on Reddit look like? And should you consider getting started with Reddit marketing?

In this guide, we'll look at:

What is Reddit, what are redditors, subreddits, upvotes and downvotes
Organic marketing: Make sure of SEO, and learn to manage questions and track discussions.
Paid marketing: using the Reddit advertising platform, the Reddit pixel, sponsored posts and AMAs
Examples of successes and failures of Reddit marketing
Reddit vs other social media platforms

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Clark Boyd

Clark Boyd is CEO and founder of marketing simulations company Novela. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.

Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing.

Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on Twitter, LinkedIn, and Slideshare. He writes regularly on Medium and you can subscribe to his email newsletter, hi, tech.