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Sep 9, 2022

Webinar: How To Structure Your PPC Campaigns To Drive Results

Written by Cathal Melinn

In this hands-on webinar Cathal Melinn looks at ways to structure your PPC campaigns to deliver results. Using tried and tested techniques and real case studies to show how you can get the most out of your PPC marketing. 

Topics covered include: 

  • How Keyword Lists/Ad Groups Work
  • Limitations with Large Ad Groups
  • Prioritizing Keywords based on Performance
  • Lead Gen Case Study
  • eCommerce Case Study
  • 7 Steps to Implementing this Structure

Our webinar attendees were very engaged with Cathal's presentation and we had lots of great questions. Here's some of the feedback: 

  • Great content, you can tell Cathal loves his trade which helps massively when watching/listening.  The knowledge sticks too.
  • Cathal has a lot of expertise in this field, it was a pleasure to join the webinar.
  • Kudos mate! Keep up the good work. Looking forward on your next webinar....cheers
  • A wealth of knowledge! I could have listened to him all evening. Thanks Cathal
  • Love the DMI, been with you for 5 years. Thanks for the quality webinar.

The presentation slides can also be downloaded.

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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