Member StoriesYvonne Garcia

Tell us a bit about your experience before the Digital Marketing Institute

I initially worked in health communications in the 1980's where I gained experience in many aspects of communications and marketing. As my role evolved, I began working closely with our social media teams during campaign planning stages, this experience showed me that my knowledge of digital marketing was falling behind. It was an overwhelming realization but I decided to take the first step in upskilling and began researching online digital marketing courses.

What influenced your decision to study in the digital field?

I'm passionate about creating health communication campaigns that educate and provide real, sustainable change. Digital and social media marketing has provided me with a strategic and affordable way to target specific online audiences and behaviors.

Why did you choose to study the Professional Diploma with the Digital Marketing Institute?

I searched online for digital marketing courses that would introduce me to key digital specialisms and equip me with a thorough understanding of social media and digital marketing.

Some of the online courses that I explored were not as detailed as the ones offered by the Digital Marketing Institute. While researching, I found many positive reviews about the Digital Marketing Institute from students and leaders in the digital industry and this influenced my decision to take the course.

Since completing the course in the Digital Marketing Institute, how has your Career progressed?

Since completing the course, I have been able to communicate ideas more effectively in meetings and make a more valuable contribution at work. The knowledge that I gained from the Digital Marketing Institute has made me feel confident and has inspired me to tackle bigger projects.

Is there any advice you would give to new students at the Digital Marketing Institute?

Make full use of your Digital Marketing Institute resources. My e-learning manager was quick to respond to all my questions and I felt fully supported during my learning experience.

In one word, how would you describe your time in the Digital Marketing Institute?

Empowering!